Changes in Jump’s Buying Base
出典 : Amazon.co.jp
Finally, I would like to take a look at the readership of Jump.
Jump is the king of shonen magazines, and in the golden age, when it had the highest circulation of all time at 6.53 million copies, the majority of its readers were in their teens.
However, times have changed, and shonen magazines are no longer necessarily magazines for boys.
It used to be said that it was embarrassing to read manga even as an adult, but nowadays, children’s entertainment is dominated by apps such as LINE and tiktok, and smartphone games, and manga is more like entertainment for adults.
So what is the distribution of the age group of Jump readers today?
According to the “SHUEISHA ADNAVI” developed by Shueisha’s Advertising Department, about 27% of readers are over the age of 25.
About 26% are between the ages of 19 and 24, and more than half of the readers are college students or older.
However, if you turn it around, it means that 47% of the readers are high school students or younger.
Even if we narrow it down to readers in junior high school or younger, the percentage is still about 30%, which is a surprisingly large number.
As for the gender ratio, the deputy editor at the time told me that as of 2016, it was 7:3 male:female.
It seems to be the magazine with the most female readers among shōnen magazines.
Then there was the historical hit of Oniketsu, so it’s possible that the number of female fans has increased even more.
From these data, we can infer that Jump anime will be easier to sell than manga originals from other magazines in the future.
This is because there are a lot of female readers, and the ratio of young readers who are going through a sensitive period and working adults who are financially secure is ideally 50-50, so both disc and distribution hits can be expected.
The preconceived notion that “Jump anime doesn’t sell as well as the original work” is now outdated.
Summary
The fact that there are so many works that are doing well in the distribution market is a strong point.
The upcoming anime “Jujutsu Kaisen” and the upcoming anime “Chensouman” are dark fantasies that are likely to be popular in the distribution market, so they will likely lead the way!
