出典 : ©赤坂アカ／集英社・かぐや様は告らせたい製作委員会 : TVアニメ『かぐや様は告らせたい？～天才たちの恋愛頭脳戦～』公式サイト
The second season of the popular anime “Kaguya-sama: Love Is War”, which followed the first season, has been thoroughly investigated for its third and fourth seasons.
Based on the current popularity and past trends of the Yanjan anime, we’re predicting further anime developments!
The second season is just as popular as the first! Ishigami” is No. 1 in the trend rankings
出典 : ©赤坂アカ／集英社・かぐや様は告らせたい製作委員会 : TVアニメ『かぐや様は告らせたい？～天才たちの恋愛頭脳戦～』公式サイト
Kaguya-sama wants to tell you – geniuses in love brainstorming” ranked high across the board in various questionnaires that summed up 2019, and received favorable reviews in various fields.
The second season of the series, “Kaguya-sama Wants to Tell You? aired in the spring of 2020.
It is said that it is difficult for romantic comedies to maintain their initial momentum, but Kaguya-sama shows no signs of slowing down in its second season, and it is doing very well, trending every time it is broadcast.
The pre-order ranking of the discs is stable and the numbers are expected to be as high as the first season.
In the second season of “Kaguya-sama”, what the fans of the original work were particularly interested in was the Gymnastics Festival episode included in the 9th volume.
This episode is a serious episode that depicts the past of Ishigami Yu, a member of the student council.
The original series had been highly popular since it was serialized, but since there were more than a few readers who were confused by the heavy content of the episode, there was a lot of attention to see how it would be presented in the anime.
Thus, the end of the second season of the anime, the gymnasium episode that aired between episodes 10 and 11… was a great success, capturing the hearts of the anime fans!
The magic mark of “Shut up, baka” described in the last part of the 11th episode as an anime original element has become a hot topic, and after the 11th episode, “Ishigami” ranked first in the Yahoo! The response has been very positive.
Following the first season, “Kaguya-sama” enjoyed many people’s attention in the second season.
Many people are building up their expectations for the third season.
The original series has sold over 11 million copies! The animation effect is remarkable
出典 : Amazon.co.jp
In order for an anime sequel to be made, it is important to be able to pay for its production.
In addition to disc sales, if the original sales have increased significantly, the number of views of videos distributed, merchandise sales, and pachinko/pachislot machines are strong, it will open up a way to secure funds and make it easier to launch a new project.
However, a successful anime does not necessarily mean that a sequel will be produced.
An anime can only be made after the producer launches a project, the production environment and investors are secured, and the publisher gives the go-ahead.
For example, if the publisher decides that “there is no way to get enough publicity for the investment even if it is made into an anime any longer,” the project will not be approved at that point.
Particularly in the case of repeating the 2nd and 3rd seasons, the advertising effect will inevitably decline in terms of freshness.
If an investor who does not get the desired effect in the first term abandons the project, he or she will have to find new investors.
Each investor’s policy changes with the times.
In this section, we will focus on the sales of the original work to motivate publishers.
・Total Number of “KKaguya-sama: Love Is War” Circulation
September 2016 *September 2016 **200,000 copies (*volume 2)
October 2016 **300,000 copies (*volume 3)
January 2017* **500,000 copies (*4 volumes)
April 2017* April 2017 **800,000 copies (*5 volumes)
July 2017* *Million copies (*6 volumes)
October 2017 * 1.45 million copies (*7 volumes)
2018* February *2 million copies (*8 volumes)
April 2018* *2.1 million copies (*9 volumes)
June 2018* 2.4 million copies (10 volumes) *Animation of the upcoming anime adaptation announced
2018* September *September *2.7 million copies (11 volumes)
December 2018 *3.5 million copies (12 volumes)
January 2019* *4 million copies (13 volumes) *The first season of the anime begins to air
March 2019* *5 million copies (14 volumes)
July 2019* *July 2019 *7.5 million copies (15 volumes)
September 2019* *September 2019 *8 million copies (16 volumes) *Live action movie release
2020*January *9 million copies (17 volumes)
April 2020* 10 million copies (18 volumes) *The second anime season begins
June 2020* 11 million copies (18 volumes)
As far as this trend is concerned, the effect of the anime adaptation of “Kaguya-sama” has been immense, as of June 2018, when the announcement of the first season was made, the average number of copies per volume was 240,000, whereas after the anime aired, the average number of copies increased to 500,000.
There are only a few works that have such a remarkable anime effect, and that’s how good the anime was.
Also, the second season had a remarkable effect, and even though the new book was not released, it sold 1 million copies in 2 months.
It is rare for an anime to achieve this level of success in its second season when the volume is so large that it is difficult to attract new fans.
In fact, it’s very popular overseas! A chirpy video with over 100 million views
出典 : Amazon.co.jp
While Kaguya-sama is doing well in both disc sales and original sales, it’s actually doing well in video streaming as well.
The first season of the 2019 broadcast won the first place in niconico’s “2019 Winter Anime Ranking”.
And it has been viewed by many anime fans not only domestically, but also on the Chinese video sharing site Bilibiri Video.
In the trend of “Biribiri Video”, fantasy works such as “Tensura”, “Obaro”, and “Lisero”, and action works such as “Blade of Annihilation” and “Jojo Part 5 (Golden Wind)” are particularly strong, and although romantic comedies are not unpopular, they do not seem to be able to gain explosive popularity.
It is rare for a work to exceed 100 million views, and as of June 2020, “Aobuta” has 140 million views, “Oregail” second season has 100 million views, “Sae Kano” first season has 98.5 million views, and “Bride of the Fifth Equalizer” first season has 83 million views and is close to 100 million.
In this situation, “Kaguya-sama” has 190 million views for the first season and 110 million views for the second season.
In recent years, the number of views of Japanese anime on Bilibiri Video has increased considerably and there is a kind of inflation, but even so, there are not many works that have 100 million views.
In the same cool works as “Kaguya-sama” second season, “I’ve been reincarnated as a villainous daughter with nothing but a doomsday flag of a maiden game”, which was set to be produced for a second season early on, earned 62 million views, “Princess Connect! Re:Dive” earned 55 million, “Yao, that’s not going to happen! has 36 million views.
It’s rare for a show to break the 100 million mark when it’s not yet finished, and it’s clear that Kaguya-sama is being received not only domestically, but overseas as well.
This overseas popularity will also be a factor in boosting the third season.
