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Will the explosion of [Blade of the Demoness] change the jump? An in-depth look at manga magazines since the advent of the mega-hit

Examples after the birth of a mega-hit outside of jump

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Jump is not the only magazine to see such a phenomenon where the color of the magazine and its subsequent trends change dramatically with a hit.

For example, up until the 1970s, Weekly Shonen Sunday was dominated by sports and robotics that boys would like, such as “Pro Golfer Monkey” and “Ganbare Genki”, but after the 1980s, when “Urusei Yatsura” became popular, there was an increase in the number of romantic comedies and other works that focused on female readers.

It’s the same with Monthly Shonen Gan Gan, isn’t it?
Gan Gan Gan has always had a lot of comedies like “Nangoku Shonen Papuikun” and “Magical Circle”, but after “FULLMETAL ALCHEMIST” started to be serialized in the 2000s, there was an increase in darker, more serious works, with “Princess Corpse” and “Soul Eater” becoming hits.
Considering the trend in the manga world as a whole and the increase in the age range of readers, it seems that Hagaren had a strong influence on the manga industry.

On the other hand, the influence of mega-hits such as “The Case Files of the Boy Who Lost His Eyes” and “GTO” has been less apparent for magazines.
Kodansha’s magazines like “Magazine” and “Yanmaga” have a pronounced bias from the beginning: one era had a lot of yankee manga, another era had a lot of romantic comedies, another era had a lot of death game series… It’s not so much about hits, it’s more that the editorial department’s intentions are strongly reflected in the genre.
Maybe that’s why, since the hit of Shingeki, there have been a lot of dark fantasy and battle lines in Bessatsu Shonen Magazine. There was no noticeable increase in the number of (Although a number of Susumu-related spin-offs were serialized.)

Whether or not it has an impact after the birth of a mega-hit depends on the publisher or magazine.
The overall trend, however, is still that the aftermath of blockbusters often manifests itself in some form or another.

What are the odds of a new hit?

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Looking at the above examples, there is a high probability that in the year after a work becomes a social phenomenon-grade blockbuster, another hit work will be serialized in the next year.
Therefore, we can expect a powerful work to be born from JUMP in 2020.

The three new serials that have started in 2020 are “Undead Unluck”, “MASHLE -MASHLE-” and “Witch’s Keeper”.
So far, there is no work that has shown enough momentum to make a dent in the top ranks, but there are plenty of hits that were initially published in the middle or lower ranks.
Gintama” and “Kuroko’s Basketball” had a lot of low rankings when they were first published.

And more than anything else, the mega-hit “Onion” was also a regular lower rank at the beginning.
It was nearly a year after the start of the series that the order of publication became stable above the middle rank.
Therefore, there is still a chance for the currently smoldering manga to have a chance depending on how it develops.

More “miserable protagonists”?

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With the huge success of Onibanshu, there is a chance that there will be more Onibanshu followers in Jump in the future.
Of course, they won’t let works that are blatantly similar in content be serialized as is.
Also, since dark fantasy works like Sorcerer’s War and Chenso-Man are already established as serialized works, it’s not clear if they will increase further in the future.

On the other hand, we may see more female-oriented manga, which we haven’t seen much of in recent new serials, in the future.
Since Onibyū has a huge following among women, it is expected that more works by female authors will be introduced in order to further expand this female audience.
Originally, JUMP is a magazine that regularly produces many works that are supported by women, so I think we are seeing another wave of female authors.

And while it has been noted that recent works have had fewer introductions and developments than in the past where the protagonist suffers great emotional trauma, I expect this to change in the future.
The majority of readers who don’t like the idea of a male protagonist being put in a tragic situation are “male readers who don’t like the idea of a male protagonist being put in a horrible situation”, so it won’t be too much of a problem for a male protagonist to be put in a horrible situation in a work for women.

It’s unclear what form it will take, but the success of Onibyū will certainly lead to some major changes in the future for Jump.
If that change leads to a mass production of hits, then the first golden age of the 20 year old manga will arrive in JUMP.

Summary

It’s not an exaggeration to say that 2020 will be the year when jumping reaches its golden age again.
There is surely a golden egg in the manga that has just started this year, and in the new series that are about to start, that will hold its fate.
Personally, I have high hopes for Andela.

I’ll be keeping an eye on her from this year’s Jump!

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